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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
How to Stand Out on Shelf Without Losing Yourself

How to Stand Out on Shelf Without Losing Yourself

by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership

May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...

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