by Anna Kniesly | Mar 9, 2026 | Brand Strategy, Conference Recap, CPG Trends, Inspiration, Packaging Design, Thought Leadership
What Expo West 2026 Told Us About the Future of CPG Packaging Our team spent the week walking the floor at Expo West, and several signals stood out about where food & beverage, and the brands behind it, are heading. Beyond individual products, what stood...
by Melissa Simmerman | Feb 25, 2026 | Innovation, Packaging Design, Prototyping, Structural Design, Sustainability, Thought Leadership
Why the Best CPG Innovation Teams Invest in Early Stage Product Prototyping The world is full of great product ideas. But even the best ones, the ones that have the potential to solve real consumer problems, stay stuck in “The Land of What Might’ve...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
The CPG Packaging Lifecycle Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our responsibility to our clients and consumers—clarity, communication, the need to trigger a purchase decision—but our work...
by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
