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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

BREAKFAST REVOLUTION

by Fred Richards | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership

Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...

2015 Sweets and Snacks Expo: The 6 things you need to know.

by Alex Goff | Jun 9, 2015 | CPG Trends, Innovation, Inspiration

By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...

Top 6 Tips for Private Label: Trends and Consumers

by Alex Goff | Mar 6, 2015 | News, Private Label Trends

Private Label Trends TOP 6 TIPS FOR PRIVATE LABEL: TRENDS AND CONSUMERS Alexandra Goff, Account Director March 1, 2016 From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. We boiled it all down to the top six tips for private...

LiveGFree, Packaging Design by Kaleidoscope, Awarded New Product Line of the Year

by Kaleidoscope Chicago | Nov 20, 2014 | Awards, Packaging Design, Press Releases

StoreBrands released the winners of its fifth annual Innovation Awards program, which recognizes brands that excel via store brand differentiation. Winners were profiled in the November issue of StoreBrands and were honored with a special cocktail reception and dinner...

Where's My Pickaxe?!

by Dan Pinzke | Jul 28, 2014 | Industrial Design, Innovation, Thought Leadership

Product and Service Innovation to Support the Next Big Thing In the days of the California Gold Rush, many people believed they were going to grab a pickaxe and with one swing break into fortune. Unfortunately for most of them, their efforts were in vain, as few...
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