by Kaleidoscope Chicago | Jan 8, 2026 | Author, Brand Strategy, Kaleidoscope, Packaging Design, Prototyping, Structural Design, Thought Leadership
January 8, 2026 Most CPG brands treat packaging design and prototyping as two separate phases. You design first and then somewhere downstream you prototype. Files get handed off, a physical sample gets built, and everyone crosses their fingers that the original intent...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Influencer Kits, PR Boxes, and Sales Kits: The CPG Brand Tool You Should Be Using There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client partners are asking for them, and for good reason....
