by Melissa Simmerman | Jul 24, 2026 | Brand Strategy, CPG Trends, Melissa Simmerman, Packaging Design, Prototyping
July 28, 2026 The c-store has become its own destination. That’s not the news, though. Rather, it’s the pace of innovation and the ongoing shifts in consumer behavior that are forcing CPGs to move faster than ever in this space. Our team has logged some...
by Melissa Simmerman | Jul 14, 2026 | Brand Strategy, CPG Trends, Ecommerce, Melissa Simmerman, Packaging Design, Prototyping, Sales and Influencer Kits, Structural Design, Thought Leadership
July 14, 2026 86% of consumers make a purchase influenced by a creator at least once a year. That’s a massive number of shoppers buying products solely based on the opinions of people on the internet, according to Sprout Social. But that is the reality of the...
by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping
July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...
by Melissa Simmerman | Apr 17, 2026 | Color, Implementation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Realization
April 17, 2026 Packaging design on a screen can look beautiful. But too many times, it just doesn’t translate in real-world environments. The color that looked so rich in the digital environment becomes recessive next to the competition. The light, airy fonts turn...
by Melissa Simmerman | Feb 18, 2026 | Packaging Design, Prototyping, Sales and Influencer Kits, Thought Leadership
Tradeshow Packaging Tips: How to Win Before You Even Arrive Tradeshows… 20,000 steps a day and that’s only half the hustle. We’re about to hit Natural Products Expo and it got us thinking: a successful tradeshow starts long before you reach the...
