by Melissa Simmerman | Apr 17, 2026 | Color, Implementation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Realization
April 17, 2026 Packaging design on a screen can look beautiful. But too many times, it just doesn’t translate in real-world environments. The color that looked so rich in the digital environment becomes recessive next to the competition. The light, airy fonts turn...
by Kaleidoscope Chicago | Jan 8, 2026 | Author, Brand Strategy, Kaleidoscope, Packaging Design, Prototyping, Structural Design, Thought Leadership
January 8, 2026 Most CPG brands treat packaging design and prototyping as two separate phases. You design first and then somewhere downstream you prototype. Files get handed off, a physical sample gets built, and everyone crosses their fingers that the original intent...
