by Melissa Simmerman | Oct 5, 2026 | Color, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
October 6, 2026 There’s a moment in almost every CPG packaging design and development project where the question of whether to use digital renders or packaging prototypes for validation comes up. The answer is that it’s not an either/or equation — they do...
by Melissa Simmerman | Sep 17, 2026 | Color, Implementation, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
September 22, 2026 When it comes to CPG packaging, intention matters —and there are two kinds that have to survive the leap from concept to shelf. Structural intent is how we want a package to function during use. Graphic intent relates to what we want consumers to...
