by Fred Richards | Mar 20, 2015 | Packaging Design, Thought Leadership
CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...
by Alex Goff | Mar 6, 2015 | News, Private Label Trends
Private Label Trends TOP 6 TIPS FOR PRIVATE LABEL: TRENDS AND CONSUMERS Alexandra Goff, Account Director March 1, 2016 From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. We boiled it all down to the top six tips for private...
by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design
We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
by Kaleidoscope Chicago | Sep 4, 2012 | News, Studio
Having real-world experience in your chosen field can be infinitely helpful when it comes to landing a job in the future. Not only does it inform your perspective employer that you have valuable work experience, but it also helps you grow as a designer. There is...
