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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

AVOIDING GREENWASHING BY DESIGNING WITH INTENT

by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized

As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...

BELL’S BREWERY REFRESH: SNEAK PEEK

by Kaleidoscope Chicago | Mar 31, 2016 | Identity, News, Packaging Design, Press, Studio, Uncategorized

News Release BELL’S BREWERY REFRESH: SNEAK PEEK Kaleidoscope March 31, 2016 We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to...

THE 2016 PACKAGING CONFERENCE: 6 KEY TAKEAWAYS

by Bryan Shova | Feb 18, 2016 | CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Sustainability

Henderson Nevada was the site for the recent Packaging Conference. Global economics, sustainable packaging, “Back To The Future,” health and wellness; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our...

PACKAGE DESIGN MATTERS CONFERENCE: 6 KEY TAKEAWAYS

by Gary Chiappetta | Feb 4, 2016 | CPG Trends, Packaging Design, Thought Leadership

The Package Designer Matters Conference has left my mind spinning. In the days since, I’ve reflected on a number of the topics.  They’ve forced me to challenge my own thinking and look at our clients’ challenges from a different perspective. Gerry O’Brion’s Grand...

ALDI EARTHLY GRAINS WINS PAC AWARD

by Kaleidoscope Chicago | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership

Exciting news for ALDI and Kaleidoscope!  The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing ­ New Brand, Food &...
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