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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
How to Redesign Packaging Without Losing Brand Equity

How to Redesign Packaging Without Losing Brand Equity

by Melissa Simmerman | Aug 21, 2026 | Brand Strategy, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership

August 25, 2026 Packaging redesign discourse has gotten a little ~heated~ lately. While there may be plenty to debate about certain redesigns, there’s a bigger conversation worth having: what actually makes a packaging redesign successful? The DIELINE recently...
The Hidden Cost of Skipping Prototypes

The Hidden Cost of Skipping Prototypes

by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership

August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...
C-Store Is Having a Moment

C-Store Is Having a Moment

by Melissa Simmerman | Jul 24, 2026 | Brand Strategy, CPG Trends, Melissa Simmerman, Packaging Design, Prototyping

July 28, 2026 The c-store has become its own destination. That’s not the news, though. Rather, it’s the pace of innovation and the ongoing shifts in consumer behavior that are forcing CPGs to move faster than ever in this space. Our team has logged some...
How to Stand Out on Shelf Without Losing Yourself

How to Stand Out on Shelf Without Losing Yourself

by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership

May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...
From Screen to Shelf: Why Packaging Prototypes Are Non-Negotiable

From Screen to Shelf: Why Packaging Prototypes Are Non-Negotiable

by Melissa Simmerman | Apr 17, 2026 | Color, Implementation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Realization

April 17, 2026 Packaging design on a screen can look beautiful. But too many times, it just doesn’t translate in real-world environments. The color that looked so rich in the digital environment becomes recessive next to the competition. The light, airy fonts turn...
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Recent Posts

  • How to Redesign Packaging Without Losing Equity | Kaleidoscope
    How to Redesign Packaging Without Losing Brand EquityAugust 21, 2026
  • The Hidden Cost of Skipping Prototypes
    The Hidden Cost of Skipping PrototypesAugust 7, 2026
  • Convenience Store Packaging for CPG Brands | Kaleidoscope
    C-Store Is Having a MomentJuly 24, 2026
  • Sales, PR & Influencer Kit Strategy for CPG Brands | Kaleidoscope
    Influencer Kits: The CPG Brand Tool Everyone Should Be UsingJuly 14, 2026
  • Why Color Accuracy is a Make or Break for CPG Brands by Kaleidoscope
    Why Color Accuracy is a Make or Break for CPG BrandsJuly 6, 2026
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