by Liz Reese | Feb 24, 2021 | Thought Leadership
Thought Leadership MOMENT OF TRUTH Liz Reese Creative Director February 24, 2021 Firstly, if you are reading this article I hope you and your loved ones are safe and well. We are truly navigating new surroundings as Covid-19 transforms and reshapes chores, hobbies,...
by Fred Richards | Jan 3, 2020 | Author, Brand Strategy, general, Packaging Design, Thought Leadership
This piece was originally written in 2018 when the men’s grooming category was at an inflection point. The dynamics it describes — patronizing marketing, missed opportunities at shelf, and the underserved contemporary male consumer — remain as relevant today as...
by Brian Akers | Dec 3, 2019 | Brand Strategy, Packaging Design, Thought Leadership
Packaging Design HEALTHY, HEALTHIER, HEALTHIEST Brian AkersCreative Director December 3, 2019 When it comes to healthy-looking packaging expressions in food and beverage categories, there are strategic design codes that signal consumers you’re “in-the-health-game.”...
by Gary Chiappetta | Sep 19, 2016 | general, Inspiration
September 19, 2016 Gary ChiappettaCEO, Kaleidoscope I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The shopping consumer experience in China is unlike anything in the West, and the best way to...
by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership
Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...
