by Melissa Simmerman | Dec 13, 2024 | CPG Trends, Inspiration, Packaging Design
Trends 24 from ’24:The Conversations, Trends, and Projects That Made Our Year Melissa SimmermanSr. Director, Growth & Strategy December 13, 2024 Are we about to get on the year-in-rewind bandwagon? Obviously! Call it our version of #Wrapped without the psychedelic...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
Instant Impact: Packaging Design at the Speed of TikTok Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is undeniable, and if you are in the business of selling anything to anyone, you...
by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
Connected Packaging and the Future of Brand Storytelling Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested, and scanning something with your phone’s camera was still...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Influencer Kits, PR Boxes, and Sales Kits: The CPG Brand Tool You Should Be Using There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client partners are asking for them, and for good reason....
by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership
CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
