by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership
CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...
by Anna Coffou | May 12, 2017 | Brand Strategy, Packaging Design, Retail
Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...
by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership
Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...
by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized
As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...
by Jacquie Denham | Apr 18, 2016 | Brand Strategy, Culture, Packaging Design, Studio, Uncategorized
Brand Strategy SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS Jacquie Denham, Director of Strategy April 18, 2016 An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to...
by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership
Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
