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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Packaging Design at the Speed of TikTok

Packaging Design at the Speed of TikTok

by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Instant Impact: Packaging Design at the Speed of TikTok   Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is undeniable, and if you are in the business of selling anything to anyone, you...
From Pixels to Prototypes: The Role of Physical Design in a Digital Age

From Pixels to Prototypes: The Role of Physical Design in a Digital Age

by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership

From Pixels to Prototypes: The Role of Physical Design in a Digital Age   With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to streaming our media, the introductory experience...
Five Ways Better-for-You Food Packaging is Changing Brand Desi

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

Five Ways Better-for-You Food Packaging is Changing Brand Design   Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends...
Foodservice Packaging: The Forgotten Frontier

Foodservice Packaging: The Forgotten Frontier

by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership

CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
Thirsting for Change

Thirsting for Change

by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
The Path to a Greener Future

The Path to a Greener Future

by Liz Reese | Oct 16, 2023 | CPG Trends, Inspiration, Packaging Design, Thought Leadership

Sustainability The Path to a Greener Future A Peek into Sustainability Efforts in the UK Liz ReeseSr. Creative Director October 17th, 2023 On a recent trip to my homeland, England, I witnessed a remarkable wave of sustainability sweeping across Europe. The Amsterdam...
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