by Kaleidoscope Chicago | Dec 26, 2012 | Awards, Identity, Packaging Design
Brand Packaging’s Design Gallery Volume 10 is more than just a study in good design. It provides leading examples of packaging that successfully demonstrates structural and graphic innovation, makes a strong impact at shelf, conveys a brands story, and meets...
by Kaleidoscope Chicago | Nov 28, 2012 | Brand Strategy, Packaging Design, Private Label Trends, Thought Leadership
Working with retail and national brand clients every day at Kaleidoscope, it’s our job to think strategically and stay ahead of the latest trends in packaging and branding, so that we can best position our clients for success. The Private Label Manufacturers...
by Kaleidoscope Chicago | Oct 1, 2012 | Guest Posts, Packaging Design
**This is the first post in Kaleidoscope’s Guest Post series. Occasionally, we partner with contributors who offer a unique point of view that is of value to our readers. Browse our Guest Post section for the full list of Guest Posts. ** Wants and needs. The...
by Kaleidoscope Chicago | Sep 26, 2012 | Brand Strategy, Packaging Design, Private Label Trends
We recently participated in #pckgchat, a monthly Twitter chat that discusses important issues in the packaging industry. The topic was private label package design and branding. At Kaleidoscope, we have a special interest in this area since some of our clients are in...
by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design
We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
