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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

A BRIEF HISTORY OF PACKAGING REGULATIONS

by Mike Gondek | May 6, 2016 | Employee Spotlight, Packaging Design, Studio, Uncategorized

Packaging Regulations A BRIEF HISTORY OF PACKAGING REGULATIONS Mike Gondek, Design Implementation Artist May 6, 2016 We all see on a daily basis consumer products with net weights, statements of identity and distribution statements. Who regulates the size, position,...

AVOIDING GREENWASHING BY DESIGNING WITH INTENT

by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized

As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...

SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS

by Jacquie Denham | Apr 18, 2016 | Brand Strategy, Culture, Packaging Design, Studio, Uncategorized

Brand Strategy SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS Jacquie Denham, Director of Strategy April 18, 2016 An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to...

BELL’S BREWERY REFRESH: SNEAK PEEK

by Kaleidoscope Chicago | Mar 31, 2016 | Identity, News, Packaging Design, Press, Studio, Uncategorized

News Release BELL’S BREWERY REFRESH: SNEAK PEEK Kaleidoscope March 31, 2016 We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to...

Sustainable Packaging Design: 3 Things You Need to Know

by Kaleidoscope Chicago | Apr 9, 2015 | CPG Trends, Industrial Design, Packaging Design, Uncategorized

Our Capabilities Prototyping With some of the most comprehensive capabilities in the country, our prototyping team leads the industry in brand packaging support services. From proof of concept through execution at shelf, we work collaboratively with our clients and...

Actionable Consumer Research For Winning at Shelf

by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized

Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays?  They made fun of them on a Seinfeld episode way back.  Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
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Recent Posts

  • From Screen to Shelf: Why Packaging Prototypes Are Non-Negotiable
    From Screen to Shelf: Why Packaging Prototypes Are Non-NegotiableApril 17, 2026
  • Packaging Color, Material and Finish | CPG Design | Kaleidoscope
    Your Packaging is Saying More Than You ThinkApril 3, 2026
  • CPG Brand Kits and the Power of Trial | Kaleidoscope
    Brands That Win Aren’t Just Seen — They’re ExperiencedMarch 18, 2026
  • Expo West 2026 CPG Packaging Trends | Kaleidoscope
    What Expo West 2026 Told Us About the Future of CPG PackagingMarch 9, 2026
  • Early Stage Product Prototyping | Kaleidoscope
    The Path to Smarter CPG InnovationFebruary 25, 2026
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