by Kaleidoscope Chicago | Feb 4, 2019 | Brand Strategy, Packaging Design, Thought Leadership
Strategy Are Top Leaders Hurting Their Bottom Line? 7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. Generic Copycatting So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand on...
by Kaleidoscope Chicago | May 12, 2017 | Brand Strategy, Packaging Design, Retail
Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...
by Kaleidoscope Chicago | Dec 1, 2016 | CPG Trends, Inspiration, Packaging Design
CPG Trends THE LOST ART OF THE OPENING CEREMONY Fred Richards, Chief Creative Officer December 1, 2016 Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get...
by Kaleidoscope Chicago | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership
Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...
by Kaleidoscope Chicago | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized
As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...
