by Kaleidoscope Chicago | Apr 18, 2016 | Brand Strategy, Culture, Packaging Design, Studio, Uncategorized
Brand Strategy SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS Jacquie Denham, Director of Strategy April 18, 2016 An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to...
by Kaleidoscope Chicago | Mar 31, 2016 | Identity, News, Packaging Design, Press, Studio, Uncategorized
News Release BELL’S BREWERY REFRESH: SNEAK PEEK Kaleidoscope March 31, 2016 We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to...
by Kaleidoscope Chicago | Jan 14, 2016 | Brand Strategy, Thought Leadership
Whether we call them GenY or Millennials, people born between 1980 and 2000 are about 92 million strong in the U.S. alone. By 2017, their spending power will be greater than $200 billion annually. This translates to roughly $10 trillion throughout the lifetime of...
by Kaleidoscope Chicago | Jun 9, 2015 | CPG Trends, Innovation, Inspiration
By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...
by Kaleidoscope Chicago | Mar 20, 2015 | Packaging Design, Thought Leadership
CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...
