by Melissa Simmerman | Aug 21, 2026 | Brand Strategy, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
August 25, 2026 Packaging redesign discourse has gotten a little ~heated~ lately. While there may be plenty to debate about certain redesigns, there’s a bigger conversation worth having: what actually makes a packaging redesign successful? The DIELINE recently...
by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...
by Melissa Simmerman | Jul 14, 2026 | Brand Strategy, CPG Trends, Ecommerce, Melissa Simmerman, Packaging Design, Prototyping, Sales and Influencer Kits, Structural Design, Thought Leadership
July 14, 2026 86% of consumers make a purchase influenced by a creator at least once a year. That’s a massive number of shoppers buying products solely based on the opinions of people on the internet, according to Sprout Social. But that is the reality of the...
by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping
July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...
by Melissa Simmerman | Jun 11, 2026 | Brand Strategy, CPG Trends, Inspiration, Melissa Simmerman, Packaging Design, Thought Leadership
June 11, 2026 Next month marks the convergence of two massive events for the United States: the 250th anniversary of our independence and games of the FIFA World Cup 2026™ happening right here in select cities (the World Cup technically starts this month, so please...
