by Melissa Simmerman | Jul 24, 2026 | Brand Strategy, CPG Trends, Melissa Simmerman, Packaging Design, Prototyping
July 28, 2026 The c-store has become its own destination. That’s not the news, though. Rather, it’s the pace of innovation and the ongoing shifts in consumer behavior that are forcing CPGs to move faster than ever in this space. Our team has logged some...
by Kaleidoscope Chicago | Jan 24, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Thought Leadership
January 24, 2026 There’s a pattern that shows up in CPG packaging projects more often than it should. A brand begins losing momentum in the market, sales soften, shelf presence feels weaker than it once did, and internal conversations eventually arrive at the...
by Kaleidoscope Chicago | Jan 16, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Sales and Influencer Kits, Structural Design, Thought Leadership
January 16, 2026 A packaging design brief is where projects succeed or fail. Not at the design review or at the retailer presentation. After 30 years of working with CPG brands across food, beverage, wellness, pet, and beauty, we’ve seen the same patterns repeat...
