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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Why Market Readiness Starts at the Brief

Why Market Readiness Starts at the Brief

by Melissa Simmerman | Sep 17, 2026 | Color, Implementation, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership

September 22, 2026 When it comes to CPG packaging, intention matters —and there are two kinds that have to survive the leap from concept to shelf. Structural intent is how we want a package to function during use. Graphic intent relates to what we want consumers to...
How to Redesign Packaging Without Losing Brand Equity

How to Redesign Packaging Without Losing Brand Equity

by Melissa Simmerman | Aug 21, 2026 | Brand Strategy, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership

August 25, 2026 Packaging redesign discourse has gotten a little ~heated~ lately. While there may be plenty to debate about certain redesigns, there’s a bigger conversation worth having: what actually makes a packaging redesign successful? The DIELINE recently...
America250: Stars, Stripes & Standout Packaging

America250: Stars, Stripes & Standout Packaging

by Melissa Simmerman | Jun 11, 2026 | Brand Strategy, CPG Trends, Inspiration, Melissa Simmerman, Packaging Design, Thought Leadership

June 11, 2026 Next month marks the convergence of two massive events for the United States: the 250th anniversary of our independence and games of the FIFA World Cup 2026™ happening right here in select cities (the World Cup technically starts this month, so please...
What Expo West 2026 Told Us About the Future of CPG Packaging

What Expo West 2026 Told Us About the Future of CPG Packaging

by Anna Kniesly | Mar 9, 2026 | Brand Strategy, Conference Recap, CPG Trends, Inspiration, Packaging Design, Thought Leadership

What Expo West 2026 Told Us About the Future of CPG Packaging   Our team spent the week walking the floor at Expo West, and several signals stood out about where food & beverage, and the brands behind it, are heading. Beyond individual products, the Expo West...
Five Ways Better-for-You Food Packaging is Changing Brand Desi

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

Five Ways Better-for-You Food Packaging is Changing Brand Design   Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends...
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Recent Posts

  • Why Market Readiness Starts at the Brief | Kaleidoscope
    Why Market Readiness Starts at the BriefSeptember 17, 2026
  • Building a People First Agency Culture | Kaleidoscope
    Building a People First Agency: What It Actually TakesSeptember 14, 2026
  • How to Redesign Packaging Without Losing Equity | Kaleidoscope
    How to Redesign Packaging Without Losing Brand EquityAugust 21, 2026
  • The Hidden Cost of Skipping Prototypes
    The Hidden Cost of Skipping PrototypesAugust 7, 2026
  • Convenience Store Packaging for CPG Brands | Kaleidoscope
    C-Store Is Having a MomentJuly 24, 2026
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