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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
America250: Stars, Stripes & Standout Packaging

America250: Stars, Stripes & Standout Packaging

by Melissa Simmerman | Jun 11, 2026 | Brand Strategy, CPG Trends, Inspiration, Melissa Simmerman, Packaging Design, Thought Leadership

June 11, 2026 Next month marks the convergence of two massive events for the United States: the 250th anniversary of our independence and games of the FIFA World Cup 2026™ happening right here in select cities (the World Cup technically starts this month, so please...
What Expo West 2026 Told Us About the Future of CPG Packaging

What Expo West 2026 Told Us About the Future of CPG Packaging

by Anna Kniesly | Mar 9, 2026 | Brand Strategy, Conference Recap, CPG Trends, Inspiration, Packaging Design, Thought Leadership

What Expo West 2026 Told Us About the Future of CPG Packaging   Our team spent the week walking the floor at Expo West, and several signals stood out about where food & beverage, and the brands behind it, are heading. Beyond individual products, the Expo West...
Five Ways Better-for-You Food Packaging is Changing Brand Desi

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

Five Ways Better-for-You Food Packaging is Changing Brand Design   Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends...
Thirsting for Change

Thirsting for Change

by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
Health-Conscious Revolution: 5 Emerging Better-for-You Packaging Design Trends

Health-Conscious Revolution: 5 Emerging Better-for-You Packaging Design Trends

by Tyler Terrell | Jun 27, 2023 | CPG Trends, Inspiration, Packaging Design

Better-For-You Brands Health-Conscious Revolution: 5 Emerging Better-for-YouPackaging Design Trends Tyler Terrell Sr. Designer June 27, 2023 As packaging junkies, we’re deeply familiar with the better-for-you (BFY) market: an ever-expanding sea of food, drinks, and...
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Recent Posts

  • Why Speed Is the Most Important Word In CPG Innovation | Kaleidoscope
    Why Speed Is the Most Important Word in CPG InnovationJune 19, 2026
  • America250 Packaging: Stars, Stripes & Standouts | Kaleidoscope
    America250: Stars, Stripes & Standout PackagingJune 11, 2026
  • Sweets & Snacks Expo 2026: Best Packaging by Kaleidoscope
    Sweets & Snacks Expo 2026: The Packaging That Stole the ShowMay 27, 2026
  • How to Stand Out on Shelf Without Losing Yourself - Kaleidoscope
    How to Stand Out on Shelf Without Losing YourselfMay 7, 2026
  • From Screen to Shelf: Why Packaging Prototypes Are Non-Negotiable
    From Screen to Shelf: Why Packaging Prototypes Are Non-NegotiableApril 17, 2026
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Chicago, IL 60612

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