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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Why Speed Is the Most Important Word in CPG Innovation

Why Speed Is the Most Important Word in CPG Innovation

by Melissa Simmerman | Jun 19, 2026 | AI, Brand Strategy, CPG Trends, Innovation, Melissa Simmerman, Packaging Design, Prototyping, Structural Design

June 23, 2026 Since the end of last year, one topic has come up again and again in our conversations with clients, partners, and colleagues alike. Innovation. From first-time founders to global CPGs, it’s on everyone’s minds. Not that it wasn’t before, but it feels...
The Path to Smarter CPG Innovation

The Path to Smarter CPG Innovation

by Melissa Simmerman | Feb 25, 2026 | Innovation, Packaging Design, Prototyping, Structural Design, Sustainability, Thought Leadership

Why the Best CPG Innovation Teams Invest in Early Stage Product Prototyping   The world is full of great product ideas. But even the best ones, the ones that have the potential to solve real consumer problems, stay stuck in “The Land of What Might’ve...
From Pixels to Prototypes: The Role of Physical Design in a Digital Age

From Pixels to Prototypes: The Role of Physical Design in a Digital Age

by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership

From Pixels to Prototypes: The Role of Physical Design in a Digital Age   With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to streaming our media, the introductory experience...

Webinar: How To Integrate 3D Rapid Prototyping Into The Design Process

by Kaleidoscope Chicago | Apr 1, 2013 | News, Webinars

Live 3D Rapid Prototyping webinar is Thursday, April 18 at 2 PM Eastern. Kaleidoscope has partnered with Stratasys and Design World to deliver an all new webinar! How do you define “prototyping”? How does your group include 3D rapid prototyping into your design...

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