• About
  • Services
    • Strategy
    • Design
    • Prototyping
  • Work
    • Strategy & Design
    • Prototyping
  • Thinking
  • Contact
  • Request a Quote
  • Careers
Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Crafting a Brand: How to Stand Out in a Saturated Craft Beer Category

by Jon Moser | Jul 29, 2019 | Brand Strategy, Thought Leadership

Packaging Design CRAFTING A BRAND: HOW TO STAND OUT IN A SATURATED CRAFT BEER CATEGORY Jon MoserDesign Director July 29, 2019 We are witness to a craft beer boom. 826 independent breweries opened their doors in 2017 alone. Craft beer now accounts for more than 12.7%...

Doing More Farm Than Good

by Fred Richards | Jun 13, 2019 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Brand Strategy & Packaging Design DOING MORE FARM THAN GOOD Dyfed “Fred” Richards CMO & Partner June 13, 2019 I was fortunate to grow up in an especially beautiful part of the world, North Wales. This clean, unspoiled region offers sweeping views...

Is There Strength in Numbers?

by Fred Richards | Jun 13, 2019 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Brand Strategy & Packaging Design IS THERE STRENGTH IN NUMBERS? Dyfed “Fred” Richards CMO & Partner June 13, 2019 We are surrounded by numbers. The visual examples are virtually limitless …road signs, watches, computers, cars, telephones and, yes,...

Tin For The Win

by Fred Richards | Jun 13, 2019 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

Brand Strategy & Packaging Design TIN FOR THE WIN Dyfed “Fred” Richards CMO & Partner June 13, 2019 I think we have all been tempted into buying that little tin box of mints, chewing gum or chocolates in the supermarket check-out line. These clever...

The Future of Trade

by Kaleidoscope Chicago | Feb 5, 2019 | Brand Strategy, Government, Guest Posts, Thought Leadership

Guest Post THE FUTURE OF TRADEA New Congress, But What Will It Mean On Trade? Ron Sorini, Principal,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series, Kaleidoscope is partnering with Sorini, Samet & Associates to explore the value that a...
« Older Entries

Recent Posts

  • The Summer of Candy Salad Is Upon UsJuly 2, 2025
  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
Get In Touch

Let’s talk about your opportunities and business objectives for your brand, because every great partnership starts with a conversation.

Use the form to fill in a few details to get the ball rolling. If you already have a full brief, feel free to email us directly.

3 + 1 =

Headquarters

700 N Sacramento Blvd.
Chicago, IL 60612

Phone

+1 773-722-9300

Email

contact@thinkkaleidoscope.com

  • Follow
  • Follow
  • Follow

About Us

Kaleidoscope is a creative collective of thinkers, designers and makers that together connect people and brands.

Strategy, Design & Prototyping

Navigation

About Us

Our Services

Our Work – Strategy & Design

Our Work – Prototyping

Our Thinking

Contact

Careers

Keep In Touch

We’ll give you actionable perspectives on everything CPG, from emerging design trends to evolving brand strategies.

Success!

Subscribe

Copyright © 2025 – Kaleidoscope Imaging Inc. All Right Reserved

Privacy Policy