by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
Connected Packaging and the Future of Brand Storytelling Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested, and scanning something with your phone’s camera was still...
by Kaleidoscope Chicago | Jun 3, 2022 | Brand Strategy, CPG Trends, Ecommerce, Innovation, Inspiration, Packaging Design, Private Label Trends
Innovation Trends Buckle Up! We are entering a period of explosive innovation, get ready for the ride! Liz Reese Creative Director June 3, 2022 If I could have traveled back in time when I was a young designer and told myself that in a few short years the projects...
by Kaleidoscope Chicago | May 16, 2022 | Brand Strategy, CPG Trends, Ecommerce, Packaging Design, Private Label Trends
CPG Trends Adapting To What’s Next The 3 changes to CPG Design David Ball Group Account Director May 16, 2022 The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I...
by Kaleidoscope Chicago | Oct 2, 2020 | Thought Leadership
Thought Leadership FROM HOUSE TO HOME Jen Popa Design Director October 2nd, 2020 Feeling at home has been an everlasting value for consumers across generations and cultures. From Victorian-era rules on the proper etiquette of inviting and being invited to someone’s...
by Kaleidoscope Chicago | Mar 3, 2020 | Brand Strategy, Thought Leadership
Thought Leadership BANDS AND BRANDS: HOW TECHNOLOGY IMPACTS CONSUMER NAVIGATION Mike Mandarino Account Manager March 3, 2020 The year was 2003 and the likes of 50 Cent and Norah Jones were topping the charts and being played on Sony Walkmans everywhere. MP3 players...
