by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
Instant Impact: Packaging Design at the Speed of TikTok Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is undeniable, and if you are in the business of selling anything to anyone, you...
by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
Connected Packaging and the Future of Brand Storytelling Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested, and scanning something with your phone’s camera was still...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Influencer Kits, PR Boxes, and Sales Kits: The CPG Brand Tool You Should Be Using There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client partners are asking for them, and for good reason....
by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
by Phil Soutar | Sep 18, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy Launching a Brand 4 Winning Strategies for CPG Start-Ups Phil SoutarSr. Account Manager September 19, 2023 At Kaleidoscope, we’ve worked to bring the stories, identities, and design language of many start-up CPG brands to life, including better-for-you...
by Melissa Simmerman | Sep 6, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership
Strategy How To Make Better Decisions For Your Brand Melissa SimmermanDirector, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
