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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

NUTRITION FACTS UPDATE: WHY UPDATING IS A GREAT STRATEGY

by Mike Gondek | Aug 25, 2017 | CPG Trends, News

CPG Trends NUTRITION FACTS DELAYED: WHY UPDATING IS STILL A GREAT STRATEGY Mike Gondek, Design Implementation Artist August 25th, 2017 Manufacturers of food products sold in the USA are running down their existing printed stock in preparation for the mandatory...

SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018

by Kevin Kramer | Jun 22, 2017 | CPG Trends, Innovation, Inspiration

CPG Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018  Kevin Kramer, Account Coordinator June 22, 2017 Staying on top of packaging trends can make or breaks the success of your next product launch. There’s no guarantee for what the future may...

THE LOST ART OF THE OPENING CEREMONY

by Fred Richards | Dec 1, 2016 | CPG Trends, Inspiration, Packaging Design

CPG Trends THE LOST ART OF THE OPENING CEREMONY Fred Richards, Chief Creative Officer December 1, 2016 Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get...

HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY

by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership

Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...

THE MILKMAN IS BACK: THE NEW FACE OF HOME DELIVERY

by Fred Richards | Aug 2, 2016 | CPG Trends, Packaging Design, Thought Leadership

A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk...

TOP SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2016/17

by Liz Reese | Jun 10, 2016 | CPG Trends, Inspiration, Packaging Design

Confectionery Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2017 Liz Reese, Sr. Creative Director June 10, 2016 Staying on top of, or even ahead of, packaging trends can be what makes or breaks the success of your next product launch....
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