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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Top 4 Houseware Trends to Watch in 2018

by Alex Goff | Mar 22, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap TOP 4 HOUSEWARE TRENDS TO WATCH IN 2018 Alex Smith, Account Director March 21, 2018 The International Home + Housewares Show provides a unique opportunity each year to bring together a wide range of exhibitors that highlight up-and-coming trends...

2018 BXP Live: Key Takeaways

by Jen Suberlak | Mar 13, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap 2018 BXP LIVE: KEY TAKEAWAYS Jen Suberlak, Account Director March 13, 2018 This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering...

NUTRITION FACTS UPDATE: WHY UPDATING IS A GREAT STRATEGY

by Mike Gondek | Aug 25, 2017 | CPG Trends, News

CPG Trends NUTRITION FACTS DELAYED: WHY UPDATING IS STILL A GREAT STRATEGY Mike Gondek, Design Implementation Artist August 25th, 2017 Manufacturers of food products sold in the USA are running down their existing printed stock in preparation for the mandatory...

SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018

by Kevin Kramer | Jun 22, 2017 | CPG Trends, Innovation, Inspiration

CPG Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018  Kevin Kramer, Account Coordinator June 22, 2017 Staying on top of packaging trends can make or breaks the success of your next product launch. There’s no guarantee for what the future may...

THE LOST ART OF THE OPENING CEREMONY

by Fred Richards | Dec 1, 2016 | CPG Trends, Inspiration, Packaging Design

CPG Trends THE LOST ART OF THE OPENING CEREMONY Fred Richards, Chief Creative Officer December 1, 2016 Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get...

HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY

by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership

Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...
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