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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY

by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership

Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...

THE MILKMAN IS BACK: THE NEW FACE OF HOME DELIVERY

by Fred Richards | Aug 2, 2016 | CPG Trends, Packaging Design, Thought Leadership

A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk...

TOP SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2016/17

by Liz Reese | Jun 10, 2016 | CPG Trends, Inspiration, Packaging Design

Confectionery Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2017 Liz Reese, Sr. Creative Director June 10, 2016 Staying on top of, or even ahead of, packaging trends can be what makes or breaks the success of your next product launch....

The Priceless Return On Prototyping

by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership

Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....

THE 2016 PACKAGING CONFERENCE: 6 KEY TAKEAWAYS

by Bryan Shova | Feb 18, 2016 | CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Sustainability

Henderson Nevada was the site for the recent Packaging Conference. Global economics, sustainable packaging, “Back To The Future,” health and wellness; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our...

PACKAGE DESIGN MATTERS CONFERENCE: 6 KEY TAKEAWAYS

by Gary Chiappetta | Feb 4, 2016 | CPG Trends, Packaging Design, Thought Leadership

The Package Designer Matters Conference has left my mind spinning. In the days since, I’ve reflected on a number of the topics.  They’ve forced me to challenge my own thinking and look at our clients’ challenges from a different perspective. Gerry O’Brion’s Grand...
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