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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

ALDI EARTHLY GRAINS WINS PAC AWARD

by Kaleidoscope Chicago | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership

Exciting news for ALDI and Kaleidoscope!  The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing ­ New Brand, Food &...

BREAKFAST REVOLUTION

by Fred Richards | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership

Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...

Sustainable Packaging: A Holistic, Collaborative Design Challenge

by Bryan Shova | Jan 4, 2016 | CPG Trends, Industrial Design, Packaging Design

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design...

2015 Sweets and Snacks Expo: The 6 things you need to know.

by Alex Goff | Jun 9, 2015 | CPG Trends, Innovation, Inspiration

By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...

Sustainable Packaging Design: 3 Things You Need to Know

by Kaleidoscope Chicago | Apr 9, 2015 | CPG Trends, Industrial Design, Packaging Design, Uncategorized

Our Capabilities Prototyping With some of the most comprehensive capabilities in the country, our prototyping team leads the industry in brand packaging support services. From proof of concept through execution at shelf, we work collaboratively with our clients and...

Hot Trends and a Celebration at the 2015 Housewares Show

by Audra Norvillas | Mar 26, 2015 | CPG Trends, Inspiration

By: Audra Bielskus and Jennifer Bae Grab Your Oven Mitt – Here are the Hot Trends Colors were dazzling and products ran the gamut from fun new twists on traditional kitchenware to DIY kits for wine and beer drinkers. The array was beyond big, but here are some of the...
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