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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

The Ins and Outs of Shopping in China: An Expat Experience

by Gary Chiappetta | Sep 19, 2016 | general, Inspiration

September 19, 2016 Gary ChiappettaCEO, Kaleidoscope I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The shopping consumer experience in China is unlike anything in the West, and the best way to...

EMPLOYEE SPOTLIGHT: KELLY LIN & MISS POSSIBLE

by Kaleidoscope Chicago | Jul 19, 2016 | Culture, Employee Spotlight, Inspiration, Studio

In the spring of 2016, IDSA quarterly “Women in Industrial Design” featured Professor Joyce Thomas, an influential industrial design professor at University of Illinois at Urbana-Champaign. A couple standout senior projects from her tenure were also...

TOP SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2016/17

by Liz Reese | Jun 10, 2016 | CPG Trends, Inspiration, Packaging Design

Confectionery Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2017 Liz Reese, Sr. Creative Director June 10, 2016 Staying on top of, or even ahead of, packaging trends can be what makes or breaks the success of your next product launch....

AVOIDING GREENWASHING BY DESIGNING WITH INTENT

by Bryan Shova | Apr 26, 2016 | Brand Strategy, Innovation, Inspiration, Packaging Design, Sustainability, Thought Leadership, Uncategorized

As a packaging designer and nature lover I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise,...

ALDI EARTHLY GRAINS WINS PAC AWARD

by Kaleidoscope Chicago | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership

Exciting news for ALDI and Kaleidoscope!  The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing ­ New Brand, Food &...

2015 Sweets and Snacks Expo: The 6 things you need to know.

by Alex Goff | Jun 9, 2015 | CPG Trends, Innovation, Inspiration

By: Alexandra Goff and Bridget Litzinger From seaweed snacks to beer-flavored jellybeans, the 2015 Sweets and Snacks Expo was a Willy Wonka display of confections and savories; four acres of on-trend delights from the farthest corners of the globe. What were the key...
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