• About
  • Services
    • Strategy
    • Design
    • Prototyping
  • Work
    • Strategy & Design
    • Prototyping
  • Thinking
  • Contact
  • Request a Quote
  • Careers
Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
The CPG Packaging Lifecycle: What is Our Role…and Responsibility?

The CPG Packaging Lifecycle: What is Our Role…and Responsibility?

by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership

Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
Pioneering Sustainable Solutions in CPG Packaging

Pioneering Sustainable Solutions in CPG Packaging

by Nick Carsello | Aug 21, 2023 | CPG Trends, Inspiration, Packaging Design, Prototyping, Realization, Sustainability

Sustainability On Our Radar: Pioneering Sustainable Solutions in CPG Packaging Nicholas Carsello Sr. Account Manager – Realization August 24, 2023 As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to...
Pushing Brand Boundaries: Unconventional Substrates in Design

Pushing Brand Boundaries: Unconventional Substrates in Design

by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability

CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
The Environmentally Friendly Packaging Strategies Brands Can’t Ignore

The Environmentally Friendly Packaging Strategies Brands Can’t Ignore

by Melissa Simmerman | Jul 19, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Sustainability

Sustainability The Environmentally Friendly Packaging Strategies Brands Can’t Ignore Melissa Simmerman Director, Strategy July 20, 2023 Who else thinks it’s extraordinarily wasteful to open a single-use plastic bag, only to find more single-use plastic bags...
Sustainable, Premium, and Tech-Driven

Sustainable, Premium, and Tech-Driven

by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability

What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....

WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL

by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership

CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...
« Older Entries

Recent Posts

  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
  • Packaging Design at the Speed of TikTokOctober 3, 2024
Get In Touch

Let’s talk about your opportunities and business objectives for your brand, because every great partnership starts with a conversation.

Use the form to fill in a few details to get the ball rolling. If you already have a full brief, feel free to email us directly.

10 + 9 =

Headquarters

700 N Sacramento Blvd.
Chicago, IL 60612

Phone

+1 773-722-9300

Email

contact@thinkkaleidoscope.com

  • Follow
  • Follow
  • Follow

About Us

Kaleidoscope is a creative collective of thinkers, designers and makers that together connect people and brands.

Brand Strategy,
Design & Prototyping

Navigation

About Us

Our Services

Our Work – Strategy & Design

Our Work – Prototyping

Our Thinking

Contact

Careers

Keep In Touch

We’ll give you actionable perspectives on everything CPG, from emerging design trends to evolving brand strategies.

Success!

Subscribe

Copyright © 2025 – Kaleidoscope Imaging Inc. All Right Reserved

Privacy Policy