by Kaleidoscope Chicago | Jan 24, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Thought Leadership
January 24, 2026 There’s a pattern that shows up in CPG packaging projects more often than it should. A brand begins losing momentum in the market, sales soften, shelf presence feels weaker than it once did, and internal conversations eventually arrive at the...
by Kaleidoscope Chicago | Jan 16, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Sales and Influencer Kits, Structural Design, Thought Leadership
January 16, 2026 A packaging design brief is where projects succeed or fail. Not at the design review or at the retailer presentation. After 30 years of working with CPG brands across food, beverage, wellness, pet, and beauty, we’ve seen the same patterns repeat...
by Kaleidoscope Chicago | Jan 8, 2026 | Author, Brand Strategy, Kaleidoscope, Packaging Design, Prototyping, Structural Design, Thought Leadership
January 8, 2026 Most CPG brands treat packaging design and prototyping as two separate phases. You design first and then somewhere downstream you prototype. Files get handed off, a physical sample gets built, and everyone crosses their fingers that the original intent...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
The CPG Packaging Lifecycle Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our responsibility to our clients and consumers—clarity, communication, the need to trigger a purchase decision—but our work...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
Instant Impact: Packaging Design at the Speed of TikTok Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is undeniable, and if you are in the business of selling anything to anyone, you...
by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership
From Pixels to Prototypes: The Role of Physical Design in a Digital Age With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to streaming our media, the introductory experience...
