by Kaleidoscope Chicago | Jan 8, 2026 | Author, Brand Strategy, Kaleidoscope, Packaging Design, Prototyping, Structural Design, Thought Leadership
January 8, 2026 Most CPG brands treat packaging design and prototyping as two separate phases. You design first and then somewhere downstream you prototype. Files get handed off, a physical sample gets built, and everyone crosses their fingers that the original intent...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
The CPG Packaging Lifecycle Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our responsibility to our clients and consumers—clarity, communication, the need to trigger a purchase decision—but our work...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
Instant Impact: Packaging Design at the Speed of TikTok Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is undeniable, and if you are in the business of selling anything to anyone, you...
by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership
From Pixels to Prototypes: The Role of Physical Design in a Digital Age With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to streaming our media, the introductory experience...
by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership
CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
by Kaleidoscope Chicago | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...
