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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Protected: A Fresh Perspective

by Gary Chiappetta | May 12, 2019 | Global Trends, Thought Leadership

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The Medium Is The Message

by Nick Carsello | Mar 5, 2019 | Digital Imaging, Prototyping, Realization, Retail, Thought Leadership

Prototyping & Mock-Up THE MEDIUM IS THE MESSAGE Nicholas Carsello Business Development, Consumer Packaging & Innovation March 5, 2019 We process information differently based on the medium through which we consume content. The exact same information seen on a...

When Attendees Become Believers

by Gary Chiappetta | Feb 19, 2019 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design, Retail, Thought Leadership

Conference Recap WHEN ATTENDEES BECOME BELIEVERS Gary ChiappettaCEO & Partner February 19, 2019 As we are nearing the end of the ski season, manufactures are showcasing next seasons products at the bi-annual Outdoor Retailer Show. I had the pleasure of attending...

Lost In Translation

by Kaleidoscope Chicago | Feb 5, 2019 | Government, Guest Posts, Retail, Thought Leadership

Guest Post LOST IN TRANSLATION How The Technicalities of One Word Undercuts U.S. FTZ’s E-Commerce Fulfillment Operations Megan Costello,Director of Trade Policy & Legislative Affairs,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series,...

The Future of Trade

by Kaleidoscope Chicago | Feb 5, 2019 | Brand Strategy, Government, Guest Posts, Thought Leadership

Guest Post THE FUTURE OF TRADEA New Congress, But What Will It Mean On Trade? Ron Sorini, Principal,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series, Kaleidoscope is partnering with Sorini, Samet & Associates to explore the value that a...

Are Top Leaders Hurting Their Bottom Line?

by Bart Laube | Feb 4, 2019 | Brand Strategy, Packaging Design, Thought Leadership

Strategy Are Top Leaders Hurting Their Bottom Line? 7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. Generic Copycatting So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand on...
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