by Melissa Simmerman | Apr 3, 2026 | Brand Strategy, CPG Trends, Innovation, Inspiration, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership
Your Packaging Is Saying More Than You Think Consumers create and assign meaning to many things. As a brand, some of that is out of your control. Much of it isn’t. Consider the name “Corona” during the pandemic. Not controllable. But how the brand...
by Anna Kniesly | Mar 9, 2026 | Brand Strategy, Conference Recap, CPG Trends, Inspiration, Packaging Design, Thought Leadership
What Expo West 2026 Told Us About the Future of CPG Packaging Our team spent the week walking the floor at Expo West, and several signals stood out about where food & beverage, and the brands behind it, are heading. Beyond individual products, what stood...
by Melissa Simmerman | Jul 2, 2025 | Brand Strategy, CPG Trends, Packaging Design
The Summer of Candy Salad is Upon Us Ah, summer. It’s a sweet, simple time of togetherness, full of wet swimsuits and sunscreen, campfires and fireflies, s’mores and hot dogs. Unless you work in CPG. Then it’s a full-on race to sell more of the...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
The CPG Packaging Lifecycle Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our responsibility to our clients and consumers—clarity, communication, the need to trigger a purchase decision—but our work...
by Melissa Simmerman | Dec 13, 2024 | CPG Trends, Inspiration, Packaging Design
Trends 24 from ’24:The Conversations, Trends, and Projects That Made Our Year Melissa SimmermanSr. Director, Growth & Strategy December 13, 2024 Are we about to get on the year-in-rewind bandwagon? Obviously! Call it our version of #Wrapped without the psychedelic...
