by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership
Prototyping From Pixels to Prototypes: The Role of Physical Design in a Digital Age Ali NoeSenior Model Maker July 15, 2024 With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to...
by Melissa Simmerman | Jun 20, 2023 | Brand Strategy, Packaging Design, Realization
Color Strategy Standing Out on Shelf how color strategy impacts packaging Melissa SimmermanDirector, Strategy June 13, 2023 Even those of us who work in CPG every day walk our store aisles mindlessly much of the time, our thoughts on a million other things. When...
by Kaleidoscope Chicago | Oct 1, 2012 | Guest Posts, Packaging Design
**This is the first post in Kaleidoscope’s Guest Post series. Occasionally, we partner with contributors who offer a unique point of view that is of value to our readers. Browse our Guest Post section for the full list of Guest Posts. ** Wants and needs. The...
