by Melissa Simmerman | Apr 17, 2026 | Color, Implementation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Realization
Packaging design on a screen can look beautiful. But too many times, it just doesn’t translate in real-world environments. The color that looked so rich in the digital environment becomes recessive next to the competition. The light, airy fonts turn illegible under...
by Melissa Simmerman | Feb 25, 2026 | Innovation, Packaging Design, Prototyping, Structural Design, Sustainability, Thought Leadership
Why the Best CPG Innovation Teams Invest in Early Stage Product Prototyping The world is full of great product ideas. But even the best ones, the ones that have the potential to solve real consumer problems, stay stuck in “The Land of What Might’ve...
