by Kaleidoscope Chicago | Mar 31, 2016 | Identity, News, Packaging Design, Press, Studio, Uncategorized
News Release BELL’S BREWERY REFRESH: SNEAK PEEK Kaleidoscope March 31, 2016 We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to...
by Kaleidoscope Chicago | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership
Exciting news for ALDI and Kaleidoscope! The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing New Brand, Food &...
by Kaleidoscope Chicago | Feb 18, 2013 | Identity, Packaging Design
We’ve recently been featured on the Dieline for naming and identity and structural packaging design work we did for Calphalon UNISON! We created a name and positioning that combines culinary achievement with dual technology, as well as sleek structural packaging...
by Kaleidoscope Chicago | Dec 26, 2012 | Awards, Identity, Packaging Design
Brand Packaging’s Design Gallery Volume 10 is more than just a study in good design. It provides leading examples of packaging that successfully demonstrates structural and graphic innovation, makes a strong impact at shelf, conveys a brands story, and meets...
by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership
A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
by Kaleidoscope Chicago | Sep 18, 2012 | Brand Strategy, Identity
Brand Strategy TOP 5 RESEARCH AND SELECTION CONSIDERATIONS Kaleidoscope September 18, 2012 Naming research is tricky. It’s not quite the same as traditional advertising or even packaging design research. If you’re looking for a winner, then you will undoubtedly be...
