by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership
Prototyping From Pixels to Prototypes: The Role of Physical Design in a Digital Age Ali NoeSenior Model Maker July 15, 2024 With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to...
by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
CPG Design Trends Connected Packaging and the Future of Brand Storytelling Melissa SimmermanDirector, Strategy June 5, 2024 Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested,...
by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability
What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....
by Liz Reese | Jun 3, 2022 | Brand Strategy, CPG Trends, Ecommerce, Innovation, Inspiration, Packaging Design, Private Label Trends
Innovation Trends Buckle Up! We are entering a period of explosive innovation, get ready for the ride! Liz Reese Creative Director June 3, 2022 If I could have traveled back in time when I was a young designer and told myself that in a few short years the projects...
by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership
CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...
