Digital Imaging THE POWER OF FIRST IMPRESSIONS:The Importance of Imagery in Package Design Kristin Breen, Director of Digital Imaging Operations January 31, 2019 Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition,...
Conference Recap TOP 4 SUSTAINABILITY TRENDS TO WATCH FOR IN 2018 Jennifer Park, Industrial Design Director March 30, 2018 This month, our Kaleidoscope team had the privilege of attending the Sustainable Packaging Coalition in Chicago, Illinois. A conference of...
Conference Recap TOP 4 HOUSEWARE TRENDS TO WATCH IN 2018 Alex Smith, Account Director March 21, 2018 The International Home + Housewares Show provides a unique opportunity each year to bring together a wide range of exhibitors that highlight up-and-coming trends...
Conference Recap 2018 BXP LIVE: KEY TAKEAWAYS Jen Suberlak, Account Director March 13, 2018 This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering...
CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...
Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...
