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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Why Color Accuracy is a Make or Break for CPG Brands

Why Color Accuracy is a Make or Break for CPG Brands

by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping

July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...
How to Stand Out on Shelf Without Losing Yourself

How to Stand Out on Shelf Without Losing Yourself

by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership

May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...
Sustainable, Premium, and Tech-Driven

Sustainable, Premium, and Tech-Driven

by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability

What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....

Recent Posts

  • Sales, PR & Influencer Kit Strategy for CPG Brands | Kaleidoscope
    Influencer Kits: The CPG Brand Tool Everyone Should Be UsingJuly 14, 2026
  • Why Color Accuracy is a Make or Break for CPG Brands by Kaleidoscope
    Why Color Accuracy is a Make or Break for CPG BrandsJuly 6, 2026
  • Why Speed Is the Most Important Word In CPG Innovation | Kaleidoscope
    Why Speed Is the Most Important Word in CPG InnovationJune 19, 2026
  • America250 Packaging: Stars, Stripes & Standouts | Kaleidoscope
    America250: Stars, Stripes & Standout PackagingJune 11, 2026
  • Sweets & Snacks Expo 2026: Best Packaging by Kaleidoscope
    Sweets & Snacks Expo 2026: The Packaging That Stole the ShowMay 27, 2026
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+1 773-722-9300

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