by Jacquie Denham | Apr 18, 2016 | Brand Strategy, Culture, Packaging Design, Studio, Uncategorized
Brand Strategy SIX STEPS TO “HAPPILY-EVER-AFTER” PARTNERSHIPS Jacquie Denham, Director of Strategy April 18, 2016 An inspiring vision built upon a robust strategy and delivered through brilliant creative and meaningful innovation, is a proven equation to...
by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership
Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
by Kaleidoscope Chicago | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership
Exciting news for ALDI and Kaleidoscope! The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing New Brand, Food &...
by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
by Kaleidoscope Chicago | Sep 26, 2012 | Brand Strategy, Packaging Design, Private Label Trends
We recently participated in #pckgchat, a monthly Twitter chat that discusses important issues in the packaging industry. The topic was private label package design and branding. At Kaleidoscope, we have a special interest in this area since some of our clients are in...
