by Melissa Simmerman | Jul 2, 2025 | Brand Strategy, CPG Trends, Packaging Design
Brand Strategy The Summer ofCandy Salad IsUpon Us Melissa SimmermanSr. Director, Growth & Strategy July 2, 2025 Ah, summer. It’s a sweet, simple time of togetherness, full of wet swimsuits and sunscreen, campfires and fireflies, s’mores and hot dogs. Unless you...
by Melissa Simmerman | Jun 6, 2025 | Brand Strategy, Innovation, Packaging Design, Sustainability, Thought Leadership
Sustainability The CPGPackaging Lifecycle What is Our Role… and Responsibility? Melissa SimmermanSr. Director, Growth & Strategy June 6, 2025 Not to state the obvious, but we are packaging designers and have been for 30 years. We’ve long understood our...
by Melissa Simmerman | May 20, 2025 | Conference Recap, CPG Trends, Structural Design
Conference Recap What We Loved and What We Missed at Sweets & Snacks 2025 Melissa SimmermanSenior Director, Growth & Strategy May 21, 2025 Stop scrolling! We aren’t here to rehash what’s already been shared many, many times regarding Sweets & Snacks 2025....
by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
CPG Design Trends Instant Impact:Packaging Design at the Speed of TikTok Melissa SimmermanSr. Director, Growth & Strategy October 3, 2024 Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is...
