by Melissa Simmerman | Mar 5, 2025 | CPG Trends, Packaging Design
Packaging Design It’s 2025.This CPG Packaging Deserves a Re-Design Melissa Simmerman Sr. Director, Growth & Strategy March 6, 2025 Inspired by the good folks at IDEO—and in the mood for some fresh, blue-sky thinking, being that it’s a whole new year—we asked...
by Melissa Simmerman | Oct 3, 2024 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership
Instant Impact: Packaging Design at the Speed of TikTok Even if you aren’t on TikTok, you’re being influenced by it every day. The chokehold it has on consumer culture is undeniable, and if you are in the business of selling anything to anyone, you...
by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design
Connected Packaging and the Future of Brand Storytelling Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested, and scanning something with your phone’s camera was still...
by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership
CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...
by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability
CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...
