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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
The Hidden Cost of Skipping Prototypes

The Hidden Cost of Skipping Prototypes

by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership

August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...
Why Color Accuracy is a Make or Break for CPG Brands

Why Color Accuracy is a Make or Break for CPG Brands

by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping

July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...

The Medium Is The Message

by Nick Carsello | Mar 5, 2019 | Digital Imaging, Prototyping, Realization, Retail, Thought Leadership

Prototyping & Mock-Up THE MEDIUM IS THE MESSAGE Nicholas Carsello Business Development, Consumer Packaging & Innovation March 5, 2019 We process information differently based on the medium through which we consume content. The exact same information seen on a...

Recent Posts

  • How to Redesign Packaging Without Losing Equity | Kaleidoscope
    How to Redesign Packaging Without Losing Brand EquityAugust 21, 2026
  • The Hidden Cost of Skipping Prototypes
    The Hidden Cost of Skipping PrototypesAugust 7, 2026
  • Convenience Store Packaging for CPG Brands | Kaleidoscope
    C-Store Is Having a MomentJuly 24, 2026
  • Sales, PR & Influencer Kit Strategy for CPG Brands | Kaleidoscope
    Influencer Kits: The CPG Brand Tool Everyone Should Be UsingJuly 14, 2026
  • Why Color Accuracy is a Make or Break for CPG Brands by Kaleidoscope
    Why Color Accuracy is a Make or Break for CPG BrandsJuly 6, 2026
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