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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL

by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership

CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...

EMPLOYEE SPOTLIGHT: KELLY LIN & MISS POSSIBLE

by Kaleidoscope Chicago | Jul 19, 2016 | Culture, Employee Spotlight, Inspiration, Studio

In the spring of 2016, IDSA quarterly “Women in Industrial Design” featured Professor Joyce Thomas, an influential industrial design professor at University of Illinois at Urbana-Champaign. A couple standout senior projects from her tenure were also...

2016 CHANGE TO THE NUTRITION FACTS LABEL—WE ARE READY! ARE YOU?

by Kaleidoscope Chicago | Jun 28, 2016 | News

CPG Trends 2016 CHANGE TO THE NUTRITIONAL FACTS LABEL Kaleidoscope June 28, 2016 The FDA has finalized the requirement for all Nutrition Facts panels to be updated starting July 26, 2016. This is the largest single labeling update the FDA announced in over 25 years....

The Priceless Return On Prototyping

by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership

Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....

BELL’S BREWERY REFRESH: SNEAK PEEK

by Kaleidoscope Chicago | Mar 31, 2016 | Identity, News, Packaging Design, Press, Studio, Uncategorized

News Release BELL’S BREWERY REFRESH: SNEAK PEEK Kaleidoscope March 31, 2016 We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to...
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