by Alex Goff | Feb 21, 2014 | Brand Strategy, Packaging Design, Private Label Trends
It’s All About Her (or Him) We know that as consumers’ tastes, preferences and personal needs evolve, so must the brands and private labels that cater to them. In the grocery and beauty industry, it is clear that this involves getting to know your shopper’s personal...
by Kaleidoscope Chicago | Nov 25, 2013 | Packaging Design, Thought Leadership, Uncategorized
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
by Kaleidoscope Chicago | Mar 14, 2013 | News, Packaging Design
When Amcor, the global leader in responsible packaging solutions, needed package mock-ups, photography, and a product video for their new PushPop Snack packaging, they called on Kaleidoscope. Amcor PushPop combines fun and function in a single serve portion control...
by Kaleidoscope Chicago | Feb 18, 2013 | Identity, Packaging Design
We’ve recently been featured on the Dieline for naming and identity and structural packaging design work we did for Calphalon UNISON! We created a name and positioning that combines culinary achievement with dual technology, as well as sleek structural packaging...
by Kaleidoscope Chicago | Feb 12, 2013 | Packaging Design, Thought Leadership
We’re excited to head West to Anaheim, CA to the WestPack seminars today! Global Managing Design Director, Jim Warner is speaking about 3D Printing Technology and how to integrate prototyping into the design process early on. The seminar, the fourth out of six being...
by Kaleidoscope Chicago | Jan 10, 2013 | Brand Strategy, Packaging Design
If you’re not familiar with QR codes – those black and white squares you find on advertisements, business cards, and packaging – they’re two-dimensional (2D) bar-codes that when scanned, connect consumers with digital content online. When you scan a QR code...
