by Melissa Simmerman | Jun 20, 2023 | Brand Strategy, Packaging Design, Realization
Color Strategy Standing Out on Shelf how color strategy impacts packaging Melissa SimmermanDirector, Strategy June 13, 2023 Even those of us who work in CPG every day walk our store aisles mindlessly much of the time, our thoughts on a million other things. When...
by Tina Hamilton | Jun 8, 2023 | CPG Trends, Innovation, Packaging Design, Sustainability
What To Watch Sustainable, Premium, and Tech-Driven the latest material trends in packaging design Tina Hamilton Sr. Designer June 8, 2023 We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing....
by Liz Reese | Jun 3, 2022 | Brand Strategy, CPG Trends, Ecommerce, Innovation, Inspiration, Packaging Design, Private Label Trends
Innovation Trends Buckle Up! We are entering a period of explosive innovation, get ready for the ride! Liz Reese Creative Director June 3, 2022 If I could have traveled back in time when I was a young designer and told myself that in a few short years the projects...
by David Ball | May 16, 2022 | Brand Strategy, CPG Trends, Ecommerce, Packaging Design, Private Label Trends
CPG Trends Adapting To What’s Next The 3 changes to CPG Design David Ball Group Account Director May 16, 2022 The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I...
by Deb Fairchild | Mar 10, 2022 | CPG Trends, Ecommerce, Inspiration, Packaging Design
Brand & Packaging Design From The Cave To The Cloud Deb Fairchild Associate Creative Director March 10, 2022 Design is an ever-evolving discipline with many facets—interior, industrial, commercial, fashion, and graphic to name a few. They are informed and feed off...
by Devin Shepherd | Feb 16, 2021 | Packaging Design, Thought Leadership
Thought Leadership FINDING INSPIRATION AT HOME Devin Shepherd Graphic Designer February 16th, 2021 When we received word that we would need to work from home, I was concerned. So much of my work stemmed from my fellow designers in the Cincinnati office. The elevator...
