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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
From Pixels to Prototypes: The Role of Physical Design in a Digital Age

From Pixels to Prototypes: The Role of Physical Design in a Digital Age

by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership

Prototyping From Pixels to Prototypes: The Role of Physical Design in a Digital Age Ali NoeSenior Model Maker July 15, 2024 With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to...
Pioneering Sustainable Solutions in CPG Packaging

Pioneering Sustainable Solutions in CPG Packaging

by Nick Carsello | Aug 21, 2023 | CPG Trends, Inspiration, Packaging Design, Prototyping, Realization, Sustainability

Sustainability On Our Radar: Pioneering Sustainable Solutions in CPG Packaging Nicholas Carsello Sr. Account Manager – Realization August 24, 2023 As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to...
Standing Out on Shelf

Standing Out on Shelf

by Melissa Simmerman | Jun 20, 2023 | Brand Strategy, Packaging Design, Realization

Color Strategy Standing Out on Shelf how color strategy impacts packaging Melissa SimmermanDirector, Strategy June 13, 2023 Even those of us who work in CPG every day walk our store aisles mindlessly much of the time, our thoughts on a million other things. When...

A Peek into the World of a Creative Agency with Multiple Disciplines

by Liz Reese | Aug 29, 2019 | Realization, Thought Leadership

Realization A PEEK INTO THE WORLD OF A CREATIVE AGENCY WITH MULTIPLE DISCIPLINES Liz ReeseCreative Director August 29, 2019 We often get asked the question what makes Kaleidoscope different? And our reply is the people, coupled with our unique ability to collaborate...

The Medium Is The Message

by Nick Carsello | Mar 5, 2019 | Digital Imaging, Prototyping, Realization, Retail, Thought Leadership

Prototyping & Mock-Up THE MEDIUM IS THE MESSAGE Nicholas Carsello Business Development, Consumer Packaging & Innovation March 5, 2019 We process information differently based on the medium through which we consume content. The exact same information seen on a...

WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING

by Audra Norvillas | Mar 22, 2017 | Industrial Design, Prototyping, Realization

PRODUCT & STRUCTURAL DESIGN WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING Audra Norvilas, Industrial Design Director March 22, 2017 Traditionally, creating a brand has been thought of in two dimensions; a unique name and logo is introduced to the...
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Recent Posts

  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
  • Packaging Design at the Speed of TikTokOctober 3, 2024
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